The Practical Guide to
Experience Design

by Shannon E. Thomas

Whether you’re new to or experienced in the field of experience design, this book will support you in your practice as you make decisions, influence stakeholders, and bring experiences to life.

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Book

Are you just getting started or looking add experience design skills to your toolkit? The Practical Guide to Experience Design has you covered.

Resources

Need help formatting that deliverable? Do you want to run a workshop? These templates and worksheets will help you get started.

Examples

Do you need some ideas for communicating to business or development stakeholders? Take a look at these examples for inspiration.

“I believe it will prove valuable to new designers and others hoping to understand how it's done in the real world, and is also a good resource for those of us that just need to double-check our goals.”

Hans Gerwitz, Global Head of Design Systems, Philips

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How do we think outside the expected? What solutions does my team already have in mind? How do I use what I’ve learned to inspire new thinking in my team? The Practical Guide’s chapter on Concept Generation looks at how level up your brainstorm by putting focus on trends in business, technology, and human behavior.
high-fidelity example of a strategic roadmap

Get inspired by high-fidelity examples

Detailed descriptions are accompanied with high-fidelity examples, often highlighting multiple possible approaches to communicate and inspire your team, stakeholders, and clients.

Ambience Mirror sample project

Follow along with sample projects

Five sample projects can be followed through the book, making it clear how each method affects others, and how multiple methodologies can be woven together to create the perfect plan for your project.

high-fidelity example of a strategic roadmap

Learn how to adjust methodologies to fit your needs

With an emphasis on empowering the reader to find the most appropriate method based on context and desired outcome, goal-oriented descriptions help readers understand the big picture of how design processes work together.

About the Author

Shannon E. Thomas is a painter, designer, and struggling optimist living in Amsterdam. She is also the founder of Artificial Design.

Shannon is a creative leader with a history of building diverse and effective teams, collaborating with business and technology partners, and establishing inclusive processes within organizations. Using curiosity, passion, and humility, she works with global clients across industries to define opportunities and deliver marketable solutions.

After five years of running a boutique UX consultancy and observing designers grow from new employees to expert experience designers, she wrote The Practical Guide to Experience Design.

Further Reading

Adventures in Publishing

Yesterday I received the print proof of my book. In it, I can see the years of experience, research, writing, and design that went into its creation. It’s as full of memories as it is of lessons learned. In this post, I’ll share some of those lessons in hopes of demystifying the many different ways in which you might publish a book.

Why a book?

I spent the last two years writing a book about experience design. Now I'm marketing and talking to people about that book. This blogpost was inspired by those conversations.