About the Book

Designing experiences for humans requires balancing many needs – business, behavior, technology, and aesthetics to name a few. But before there’s a designed experience, there are countless activities and artifacts that go into understanding the problem, aligning stakeholders, and exploring possible solutions.

The Practical Guide to Experience Design provides guidance for the process of designing experiences in four phases: discover, define, refine, and build. Each chapter covers a single methodology, providing insight via detailed descriptions, step-by-step guidance, and high-fidelity examples. The book can either be read front to back or by following along with one of the five sample projects within.

Whether you’re new to or experienced in the field of experience design, this book will support you in your practice as you make decisions, influence stakeholders, and bring experiences to life.