Define 13
Feature Definition
Products and services vary in scale and complexity, and finding a near- universal way to describe and compare them is a challenge. By breaking an experience into smaller pieces like features, it becomes easier to talk about how it will be designed, built, and ultimately used.
Feature-definition exercises help to align teams on how a product or service will deliver on the value promised to the user. Features should be consistent with the value proposition, with the most important features even being mentioned within it. Feature definition creates clarity by establishing requirements for often-ambiguous business needs and by helping teams prioritize aspects of an experience’s functionality.
Because features are the building blocks of your product or service, most activities you’ve done up to this point will feed into them. Most activities completed after will be to refine and add detail to features; therefore, it’s important to revisit features as a team regularly throughout the course of a project.
Buy from Amazon Buy ElsewhereCityBike
Connected Bicycle
The design team helped make CityBike’s features more user oriented by adding user actions and contexts to existing stories.
Related Chapters
12
Concept Generation
How do we think outside the expected? What solutions does my team already have in mind?
16
Experience Journey
How does the user feel throughout their experience? How can we find opportunities for our experience to shine?
18
Strategic Roadmap
How do we balance user needs with ease of implementation? How do we maintain a long-term vision while focuses on the details of now?
20
Information Architecture
How should our product or service be organized? When do we know enough to define an architecture?