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Assets are used in the production of a product or service. Format, fidelity, and quantity will change depending on the experience you’re designing for. A physical experience will likely need one set of assets, while a digital experience will need many. Before diving into asset production, it’s best to understand from developers, printers, and manufacturers what assets are necessary and how they should be delivered.

Even if you’re not the designer creating assets, it’s important to have an understanding of what parts of the design need to be assets as well as how formats can affect the final product. With this knowledge, you can better ensure the quality of the design throughout the production process.

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