Not all experience-design projects focus on new experiences. Often, experience designers are enlisted in improving an existing experience or determining how multiple experiences might integrate into one. Other projects might be fast-follower experiences seeking to disrupt the front- runner in the field. In any of these situations, an experience audit can be helpful to dissect and analyze the existing experience.
An experience audit is a systemic way of analyzing experiences with the purpose of uncovering opportunities for improvement. For fast-follower or redesign projects, the audit can establish a baseline experience or minimum-requirement set. Input from a competitive analysis and feedback from user validation can further support opportunities, while concept generation can use outputs as prompts for generating possible solutions.Buy from Amazon Buy Elsewhere
CityBike’s experience audit takes the experience journey and maps its strengths and weaknesses. Opportunities for improvement are called out as they relate to the journey, while specific areas for improvement are called out below.
What are my users' pain points? What are their favorite moments? How do I frame questions to get the most honest answers?
How does the user feel throughout their experience? How can we find opportunities for our experience to shine?
Where should we focus our effort? What are other things the user might be experiencing alongside our product or service?
How do we make sure our product will survive in the wild? When should we seek feedback from users?