Creating an experience requires understanding the users of that experience. If you’re designing an experience to fulfill your own needs, you probably already have a pretty good understanding of the user. If not, user interviews can help to determine who your users are, as well as their motivations, attitudes, struggles, and needs. For this reason, it’s important to talk to users early in the process so that the foundational decisions are made with actual humans in mind.
Because user interviews are such a powerful tool in guarding against the team’s biases in the decision-making process, they should be conducted thoroughly and documented in a way that’s easily shared, consumed, and referenced throughout the design of the experience. They might be used to guide design decisions or to balance the demands from business and technology stakeholders. You might continue to conduct user interviews throughout the design process, rather than just at the beginning, so that your understanding of the user evolves alongside the refinement of your product or service.Buy from Amazon Buy Elsewhere
CityBike user interviews look at commuting behavior in general via surveys and bike commuting specifically through in-person interviews. Output highlights current user behaviors alongside users’ stated needs.
What is the current experience? How can I communicate the experience with less subjectivity?
How do users understand my product or service? What relevent knowledge and expectations do they already possess?
How can we ensure that we have many perspectives represented in the design process? When should we bring in users to enrich our process?
How do we make sure our product will survive in the wild? When should we seek feedback from users?