Define 13

Experience Principles

Creating a product or service takes time, and more complexity requires more time. Over the life of a project, as teams shift, new trends emerge, and technologies evolve, it can be a challenge to determine which changes should affect the course of your project. With discovery-phase inputs like trendscapes, user interviews, and business and competitive analyses, experience principles provide guidance and ensure that the most important aspects of the vision survive from conception through execution.

When creating experience principles, it’s important to consider their entire life span and their many audiences. Experience principles need to be as relevant to a business stakeholder making decisions around marketing as they are to engineering stakeholders making decisions around feature prioritization. A solid set of experience principles will not only keep the product or service focused, it will also ensure that the project team stays aligned.