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Information Architecture

For rich experiences with multiple interactive parts, an information architecture captures how the different features will be organized and accessed. Most project work that’s already been done is relevant to this process. Take into account the features that need to exist as well as the user’s needs from key scenarios. Consider the user’s intuition captured by the conceptual model, and look at how others have organized features through competitive analysis and trendscape activities. Use experience principles for guidance when making decisions about what to prioritize and what to deprioritize.

The information architecture will help business stakeholders see how users will engage with the experience, will give developers an initial idea of how they’ll be implementing features, and will provide a draft navigation structure to the design team. It is the foundation for many activities that follow, so it’s important to give yourself enough time to work through the details and to get stakeholder commitment before charging ahead.